Idea Creation, Brand Identity, Digital Book

UNESCO World Heritage in Korea

Korean heritage acknowledged by the world! Korea has 15 UNESCO World Heritage, 21 UNESCO Intangible Cultural Heritage of Humanity, and 16 UNESCO Memory of the World inscriptions, and here we introduce three major listings from each category.

Built in 1405, Changdeokgung was the secondary palace (where the king stayed during outings) to Gyeongbokgung, the main palace of the Joseon Dynasty and Daehan (Korean) Empire (1392–1910). Changdeokgung was listed as a UNESCO World Heritage site in 1997 for being an “exceptional example of [...] palace architecture and design, blending harmoniously with the surrounding landscape.”

Hunminjeongeum Manuscript is a book that explains Hunminjeongeum, the Korean alphabet currently known as “Hangeul,” created by the fourth king of the Joseon Dynasty (1392–1910), King Sejong the Great (r. 1418–1450). This book clarifies who created the writing system, and why and how it should be read and written. It is the only record that contains explanations on how the characters of the Korean alphabet were intentionally created with a certain purpose.

Next Project

한식을 대표하는 김치를 비롯해서 거의 모든 한국음식에 콩을 발효시킨 양념인 간장, 된장, 고추장 등이 첨가된다. 또한, 다양한 술, 젓갈, 장아찌 등의 음식이 발효과정을 거쳐 한식을 이야기할 때 발효를 빼놓을 수 없고 발효라고 하면 ‘독’을 이야기하지 않을 수 없다.